As I’ve started using Twitter to promote my debut novel, Le Chevalier, I’ve noticed more than a
few similarities between the marketing advice I give my business clients and
what works for novelists. I thought I’d share a few.
The following tips, a.k.a. opinions, are mine and based on
my experience with Twitter. Please, please, please, share your own experiences
in the comments. What works well for one person may not always work for others.
Plus, I am 100% certain others have discovered success strategies that I have
not mentioned here.
Tip #1 Blog. It’s not that Twitter is useless
as a marketing tool without a blog, it’s just mostly useless. (Remember,
I said these are my opinions!) If
you’re lucky enough to get a great review, you can link to it. And, of course,
you can link to sites where your book can be purchased. Unfortunately, if
that’s all you’ve got, it’s going to look self-serving and will get old
quickly.
Tip #2 Create a profile targeted to your audience.
You need to entice others to follow you so let them know what they can expect
if they invest time in you. If you write sci fi, paranormal, American historical,
regency, or whatever – say so! If you
have a blog, add the url to your profile. (You can do this in the profile
settings.) Your profile is your image to potential followers in 160 characters
or less – make it count.
Tip #3 Create meaty tweets. It’s fine to
create the occasional tweet about the weather, your cat, your vacation, your
addiction to lattes or whatever thought has just popped into your head, but
don’t do it too often. Sometimes I have to use a bit of tough love with my
clients (and myself) so please forgive me for doing the same here. As self-obsessed
as some of the tweet streams are out there, I’m not sure I’d want to get
together for coffee with some of these folks let alone follow them on Twitter.
Tip #4 Repurpose
content. If you can reuse something – do it! Each pithy blog post you
create ought to be good for at least two tweets. I usually save the
second tweet for a day when I’m not going to have the time to churn out another
post.
Tip #5 Schedule your
tweets. You can use tools like Hootsuite or TweetDeck to schedule tweets.
This is handy if you have a vacation or a deadline coming up and know you won’t
be able to tweet for awhile. Schedule a few tweets (see tip #4) to post while
you’re away to keep your audience engaged and your tweet stream fresh.
Tip #6 Follow others.
Not only can you meet some great people, they’ll get to meet you as well. It’s
even better if you’ve followed through on Tip #3 because people tend to check
out the tweet streams of those who follow them. When they see an interesting
post from your blog, this is the point in time when you’re most likely to gain
a new visitor. Once they’ve already followed you, the odds of them noticing
your next great tweet drop dramatically.
Tip #7 Leverage karma. I have a separate Twitter account for my business profile, and I’ve
noticed that business users retweet each other far more than authors do.
Retweeting is a great way to make new contacts. IMO, the best retweets are those
that link to blog posts because you can earn double the brownie points by also
commenting on the author’s blog. Other good candidates for retweets are book
launch announcements and giveaway announcements.
Tip #8 Express your gratitude.
I don’t auto-follow, preferring instead to send a unique message to those who
follow me, usually mentioning something in their profile or something they’ve
tweeted. It lets people know what I really do care. If nothing grabs me, I send
a thanks for the follow message to five or six recent followers to at least let
acknowledge that they took the time to follow me.
This is by no means an exhaustive list, and I’d love to hear what’s worked for you. Add your comments or reach out to me at mj@maryjeanadams.com.
MJ
P.S. Be sure to follow me at @maryjeanadams!
Very helpful post, Mary Jean! I'm recently on Twitter and finding it challenging to hit the right note of promotion, retweeting and friendliness.
ReplyDeleteNona - a blog helps. retweeting other's tweets is good, but a blog gives me a way to also retweet non-promotional material that still points back to me. (I tried really hard to make that sound right. It didn't come across as too self-promotional, did it? :-) )
DeleteGreat article!
ReplyDeleteSome really great tips! I've only been on twitter for just less than a year and I'm still figuring out what to say and when, how much blog or book promo is too much, etc. I do like to follow everyone back but I do like your idea of sending a message to recent followers. Perhaps I'll do that now that I've hit a following limit. Thanks!
ReplyDeleteThanks, Kellie. Finding the right balance is a challenge we all face.
DeleteI get a lot of messages back from those I follow that tend to be promotional. I may be over-sensitive, but I don't like those as much as the simple "thank you for following me" messages. I really LOVE the personalized thank yous but it's hard to find time for those.
Good tips, Mary Jean. Thank you.
ReplyDeleteHave you discovered Feed 140 for scheduling tweets? I love it. I couldn't wrap my mind around the other services.
ReplyDeleteContact me if you need a code? It's still beta.
Amber,
DeleteSpent twenty years working for software companies and have had my fill of Betas. :-) Still, I thank you for the offer!
Terrific ideas, MJ. I'll admit to being baffled by some of the followers I get - I have no idea how they've found me. Followers of followers of followers? I'm grateful nonetheless. My debut book comes out after the first of the year, so I'm building an audience in advance.
ReplyDeleteWilla,
DeleteSame here. Unfortunately, my followers are still vastly outnumbered by those I follow, but that's all part of the process I suppose. I try to follow potential readers as well as those in the writing industry. For example, since my genre is American Historical, I use Twellow to find people with American History and similar key words in their profiles.
Good luck with your debut. I think we're both TWRP, aren't we?
Mary Jean, you made some great points above. I do a lot of Twitter networking and also LinkedIn and several other sites, but have a very hard time with a blogging site. I mostly just comment on other's blogs or retweet interesting ideas and tidbits from others. I still get a lot of attention to my profile and my Website. Thanks for your great tips. I sincerely appreciate them.
ReplyDeleteDiane Pepper Smith Twitter@peppersmith40
Diane, it seems that's the next best thing if you can't find time to blog. (And I know we bloggers sincerely appreciate it!) I'm heading off to Twitter right now to make sure I am following you.
Delete